Today I’m sharing the new :30 spot “Pairs Well with Friends” that I directed for Baca Wines. I love the natural, carefree, in-the-moment lifestyle vibe I crafted into this piece. Dialing in the camaraderie of the cast was very important to me because I wanted the audience to *feel the friendships* that Baca is known for bringing together.

With the edit, I set the pace to be quick with my cuts. I did this deliberately to bring the audience into the scenes by creating relatable vignettes that build with enthusiasm.

It’s 5 o’clock somewhere. Cheers!  🛠, SAW

what I do

My mission remains the same: to create and capture authentic scenes that are playful and natural — scenes that engage the audience. My trademark footage is filming “connected moments” with storytelling that has surprise and payoff.

Hi there. I’m Stephen Austin Welch, a commercial director & advertising photographer.

We shoot broadcast & print campaigns for ad agencies, creative firms and companies both locally in California and around the globe.

In our Directing work, we shoot kids & family spots, lifestyle spots and real people documentary shorts.

With my Still Photography, I specialize in crafting lifestyle images with a twist, genuine portraits and dramatic landscapes.

See ’em all on our websites:  spots  »  knsaw.com  &  stills  »  sawphoto.com

Call me, SAW, for the next visual story you want to tell.

We love to shoot!