Passion project alert!

producing “Plugo Farm”  ·  my philosophy  |  part three

I’ve talked about my philosophy before, anytime I direct something long-ish, in this case 3 minutes, I always do shorter cuts. I do that from the start in editing by building the piece in sections that can later be broken apart. I consider each of my films to be a book that has chapters. This is ideal for social where you need content, but it’s gotta be quick. In this instance, I have cut-downs of :60 as well as a tidy proper :30. Then we have even shorter “bite size” versions as teasers on social media.  🛠, SAW

watch “Plugo Farm”    🎬    the 3:00 deluxe edit    |    the :60 cut    |    the :30 cut

In addition to the broadcast spots, I also provided the client with a library of still photographs. This provided a well rounded set of media deliverables for their product launch ad campaign.

One of the things I delight in about this spot is that it works on two levels. First, the viewer immediately understands the game through the reaction of both the kids and parents.

The spontaneous reaction of the kids playing the “Plugo Farm” game is real. AND that is our trademark, filming “connected moments” and storytelling that has surprise and payoff.

Secondly and perhaps most importantly what really makes me happy, is honoring the product. We worked diligently to have the shots of iPad game screen unfold in chronological order to experience exactly what it is like for a child to play the game and be rewarded. This honors the mission of being a S.T.E.A.M. Learning game and reassures parents about educational screen time.

Oh, and finally you may ask why I had the idea to turn 1 1/2 inch animal game figures into life-size characters? I listened very carefully to what was important to my client. They passionately explained how important it is for children to learn to nurture and care for their animals; and there was no better way than through a responsibility and reward process. I thought what better way to showcase this concept than to have the animals be as big as life, saying thank you, and bringing all of their personalities to life.

This project filled me up. I love being the voice of advertising where I can bring just the right balance to brand awareness and brand philosophy through the art of storytelling.

that’s a wrap on  my three part series…  my passion, my process, my philosophy

missed parts one or two?
no worries, here’s the  LINK  to  part one…  my passion and here’s the  LINK  to  part two…  my process

Hi there. I’m Stephen Austin Welch, a commercial director & advertising photographer.

We shoot broadcast & print campaigns for ad agencies, creative firms and companies both locally in California and around the globe.

In our Directing work, we shoot kids & family spots, lifestyle spots and real people documentary shorts.

With my Still Photography, I specialize in crafting lifestyle images with a twist, genuine portraits and dramatic landscapes.

See ’em all on our websites:  spots  »  knsaw.com  &  stills  »  sawphoto.com

Call me, SAW, for the next visual story you want to tell.

We love to shoot!