Here’s my director’s cut of “Sleigh the Season” the broadcast spot we directed for the retail client At Home, the home décor superstore.

I crave a good cinematic challenge… we built the full scale living room set inside of the actual store. I loved bringing this concept from idea to reality! I am sharing a few shots of the Behind-The-Scenes.

The spot was executed seamlessly because of terrific teamwork by the crew, talent and our friends at the Barkley agency. With special thanks for this cut going to my go to composer Christian Moder & voice-over artist Jen Greenfield.

🛠, SAW

in & out in a flash!

⚡ Our footprint time in the store was only 12 hours! We were able to pull this off because we prebuilt the room set off site, carefully dismantled it, once the store was closed we reassembled the room set in the store, filmed the spot over night, and disassembled it again, just before the store opened in the morning - all so that customers could shop as usual.

Hi there. I’m Stephen Austin Welch, a commercial director & advertising photographer.

We shoot broadcast & print campaigns for ad agencies, creative firms and companies both locally in California and around the globe.

In our Directing work, we shoot kids & family spots, lifestyle spots and real people documentary shorts.

With my Still Photography, I specialize in crafting lifestyle images with a twist, genuine portraits and dramatic landscapes.

See ’em all on our websites:  spots  »  knsaw.com  &  stills  »  sawphoto.com

Call me, SAW, for the next visual story you want to tell.

We love to shoot!